The Idea

A welcome package makes customers feel cared-for. It should be useful and not just a way to sketchily get a bunch of your logos into their lives – that is annoying. Doing this right will increase satisfaction as well as your brand image. If it’s done really well, your customers will tell their friends and colleagues about the great experience – which is great for your Net Promoter Score.

Examples

Your logo can be on a few items, but in a classy way. Some examples of things that you could include in the package:

  • Mug/glass
  • stickers
  • Notebook
  • Free resources
  • Family Discounts
  • Loyalty card
  • Chocolate/snacks

You get the idea. For digital businesses you could include free digital resources but if you have their address, you could try a physical package as well if you want to stand out.

Metrics

  • Ease: Tough
  • Cost: $100+
  • Scope: Small
  • Speed: Slow
  • Reach: Local