The Idea

A good search engine marketing and optimization strategy is to find out what your competitors are paying to advertise for. The benefit here is obvious, using special tools you can find:

  • Find high-value keywords
  • Get an estimate of number of clicks competitors get
  • See different versions of their ads including ad copy
  • Figure out how much companies are spending on each word

Competitor Research Software

Check them out and give them a shot if – they have trials to test out.

Metrics

  • Ease: Easy
  • Cost: $10+
  • Scope: Small
  • Speed: Instant
  • Reach: Global