The Idea

There are tools out there that allow you to look up important people in target organizations and find their emails. This allows you to target people directly with your email campaigns.

Hunter is a popular tool but check out others as well.

An important point is that in the US it’s not against the law to email a business about your services, but in Canada and the EU doing this comes with a hefty fine if you don’t get explicit permission.

Metrics

  • Ease: Doable
  • Cost: $10+
  • Scope: Small
  • Speed: Instant
  • Reach: Local