The Idea

Content pillars

A content pillar is a resourceful page that is set to cover specialized topics with relevant links to more supportive information.  In most cases, the links lead to specific landing pages on your site. When compiling content pillars, you have to include a special URL, a similar Hashtag, and subtopics that people can use in searching for more information on the subject matter.

Topic clusters

Consequently, topic clusters are a combination of a pillar page and subtopic information on various areas of your specialization. A successful topic cluster is either too short or too long. It should comprise of at least six subtopics where you get to answer the frequently asked questions concerning the primary topic covered in the pillar page.

Benefit

If the use of compiled content pillars and topic clusters are done correctly, you get to offer your customers the much-needed information on specific needs or objectives. As a result you get to appear often on search engines based on keywords related to your content.

Tips

  • Include a link to high-quality resources
  • Make use of the core topic validation feature
  • Compare the monthly search volumes for related terms

Check out more information on the same here;

https://www.business2community.com/digital-marketing/10-things-consider-2018-digital-marketing-plan-01967560

Metrics

  • Ease: Tough
  • Cost: Free
  • Scope: Medium
  • Speed: Slow
  • Reach: Global