The Idea

A Facebook Messenger bot is an automated software used to carry out tasks on behalf of their users. A messenger bot gets to learn from you as you frequently use it hence ends up becoming more efficient with time. In other words, a Bot functions just like an App that allows users to key in questions and they get to answer through the use of Al technology.

Fast Response Times

Through the use of the messenger bot, you can offer timely customer support responses to your customers, with a touch of personalization. It is also very convenient and easy to use just the same way you do with the messenger. Therefore, you will have no difficulty conversing with people on your follower’s list.

Improve User Experience

The messenger bot allows customers to conduct searches on their preferred product/services and even carry out transactions. You can even create product awareness using the platform. A combination of all these works together to improve customer user experience.

Tips

  • Experiment on your bot before releasing it for customer use.
  • Be readily available for more in-depth information/ inquiries
  • Let your bot name give the audience an idea of your area of specialization
  • For a more exciting experience, use videos, images, and audio recordings

Get more information on better use of messenger bot here;

https://www.business2community.com/digital-marketing/digital-marketing-activities-2017-increase-01774859

Metrics

  • Ease: Doable
  • Cost: Free
  • Scope: High
  • Speed: Quick
  • Reach: Global