The Idea

Don’t reinvent the wheel

Mentors help out for various reasons, usually for “wanting to give back” or for bragging rights in their social circle. Whatever the reason, they can make a huge difference by offering situational and strategic advice, being a counselor when things go bad and introducing you to their network of contacts and new ideas.

You have a lot to gain

There may be industry secrets or marketing outlets you don’t know about. And your mentor can tell you what worked for them and what didn’t.

It takes work

It takes a lot of work to be a mentee as well – it’s not just about taking. They’ll expect you to be honest, set goals, give check-ins etc. It’s also not easy to find someone that matches you well with the right experience and teaching style.

How to Find a Mentor

  • asking around your local network
  • Joining a board of trade
  • Using a mentor-matching website (search Google)
  • Reach out on social media
  • Volunteering events
  • Professional networking events

Metrics

  • Ease: Tough
  • Cost: Free
  • Scope: Small
  • Speed: Slow
  • Reach: City