The Idea

There are Facebook groups for everything – cats, rockets, houses, you name it. In the business world, LinkedIn has another wide selection of these groups where people are trying to learn, feel less lonely, read, contribute and be part of a network.

Avoid the temptation to sell

Don’t just start pitching and selling – who likes that? Instead, answer questions and recommend other businesses, books, products, places, etc. Once in a while it’s okay to post about your product or service (depending on the rules), but do this in a way that respects the flow of the community. Depending on the group, people may ask for recommendations for businesses in your category. This is your chance for an introduction and a fairly warm lead.

Win-win

Even if this doesn’t lead to a direct sale, at worst, you’ll learn more about how your clients think and talk by watching and participating.

Metrics

  • Ease: Tough
  • Cost: Free
  • Scope: Small
  • Speed: Slow
  • Reach: City