The Idea

As popularity for podcasts keep increasing, so does the opportunity to use it as a marketing strategy. Using podcasts to bring awareness to your brand is a way to get into untapped markets.

You can ask the interviewer if she can include any info on a new product etc. but don’t try to make this one big advertisement. People don’t listen to podcast to hear ads (companies pay for those and they are short)

Steps

  • Research a list of all podcasts relative to your niche
  • Rank the list with factors to be considered are number of listeners, demographic, professionalism of the host, etc. It’s important to listen to some of their podcasts to get a better sense of what they do.
  • Before you contact them you need some kind of story of struggle, growth or another interesting thing their listeners might want to hear
  • Contact the hosts with personalized requests for an interview via email, social media, or their website
  • Once you’re invited to the podcast, ensure that you prepare yourself on what you are going to talk about and responses for the questions the host may ask you
  • It’s important to be in a positive mood when talking about your business as this will keep the listeners engaged and interested in what you have to say
  • Focus on providing as much value and actionable advice to the listeners

Metrics

  • Ease: Tough
  • Cost: Free
  • Scope: Medium
  • Speed: Normal

  • Reach: Global