The Idea

Incentives give people a reason to do something – sign up for an email list, enter a contest, refer a friend etc. Offering a branded incentive that’s designed well is a way to get advertising and attract.

You need to make sure that the t-shirt or sticker you’re offering is of adequate value to the client. Being fun, friendly or interesting is a way to do that.

Tips

  • The t-shirt in question should be of high quality and comfortable to wear
  • Subtly brand your t-shirt so that it can make the client comfortable enough to wear it in public. This way, potential clients can see it and get to learn about your business
  • With the target market in mind, use simple and fun statements that inspire curiosity in potential clients who see it worn
  • Apart from your business’s logo, the t-shirt or sticker should be able to make a statement that appeals to your client for them to want to have it

Metrics

  • Ease: Doable
  • Cost: $500+
  • Scope: Small
  • Speed: Slow
  • Reach: City