The Idea

An interesting use of remarketing codes/tags

Google analytics remarketing allows you to make use of repeat audience data, as a foundation for your marketing strategies on Ad words. The data which is normally in the form of cookies or mobile data ID, is collected through site or App analytics. For better results, narrow down your sorting criteria using user interaction outcomes with a given set of product/service.

Find your biggest fans

The list you come up with for your remarketing strategy comprises of audiences that are more responsive to conversions. Chances are they like your products, and that’s why they keep coming back. By using this criterion to send out remarketing codes, you get to the right people with a better understanding of your products. Once you’ve identified these customers that are likely to engage, you can track them and offer a discount or other benefit in exchange for their honest review.

Tips

  • Create a brief but interesting message for your request
  • Know the time that your site receives more traffic to maximize your review collection.
  • Let your audience know the impact of their review on your company.
  • Add your audiences to all your Ad pages for better optimization.

Get more details on how to maximize Remarketing codes here:

https://www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas

Metrics

  • Ease: Tough
  • Cost: Free
  • Scope: Medium
  • Speed: Normal

  • Reach: Global