The Idea

It turns out that people are more likely to engage with your content during certain times of the day. Two times in particular stand out for getting more shares and clicks:

  1. Posting during weekends, Friday to Sunday
  2. Posting between 12 and 3 pm

You need to experiment

There are many different studies on this and it depends on the social network you’re targeting but  you should be able to get a good sense for general times to test at least with the studies below. Do you know when your customers are most likely to engage? Should you know? It’s something that takes both testing and work. Don’t take anyone’s word for it, try it yourself.

Related Studies



  • Ease: Easy
  • Cost: Free
  • Scope: Medium
  • Speed: Instant
  • Reach: Global