The Idea

This is a common strategy used by marketers to encourage people to buy, subscribe, bookmark etc. in the moment. It works best if you run a time-sensitive promotion – try A/B testing against your current promotions to see if it increases conversion!

Examples

  • Today only
  • Expires tonight
  • Last chance
  • [Do this] today
  • Hurry

Metrics

  • Ease: Easy
  • Cost: Free
  • Scope: Medium
  • Speed: Slow
  • Reach: Global