The Idea

It’s counterintuitive

Talking to other business owners, including competitors, about trade secrets seems counterintuitive. But the idea here is to reach out to people in your field and ask them for a phone or in-person meeting to discuss marketing ideas. They may have a localized or expert strategy you haven’t thought of and by offering your own insights and being genuine, they may be willing to share theirs.

Where to find them

You can find other owners on networking sites or events, social media or even through Google searches. The worst that could happen is you waste a few hours. The best that could happen is that you gain valuable strategies or tactics and a potential partner or contact to help you grow.

Metrics

  • Ease: Tough
  • Cost: Free
  • Scope: Small
  • Speed: Normal

  • Reach: Local