The Idea

Obviously, you want everyone to go right to the “Buy” or “Contact” buttons, but is that what happens? How would you know? Well, a heat map shows where your visitors are hovering and clicking around your site.

You may have heard of it and gotten lazy or forgot. Go install one if you haven’t already! It will be worth it.

Heat map software

*Credit: Featured image of screenshot from CrazyEgg

Metrics

  • Ease: Doable
  • Cost: $100+
  • Scope: High
  • Speed: Slow
  • Reach: Global